EXPLORER. STORY TELLER. CURIOUS BY NATURE.
Helping brands tell the stories
that create belonging.
Storytelling and content for people with something real to say.
Brands I've written for, built, and led.
“Making Waves” appearance in EBONY.com (2026)
GO DEEPER
If your brand's copy could belong to anyone, it belongs to no one.
Most brand writing skims. It says the safe thing, in the safe voice, and quietly hopes nobody notices it reads like the seven competitors above it on the search results page.
Going deeper means doing the unglamorous part: interviewing your people, sitting with your competition, tasting the thing before describing it, and being willing to stay in the room until the one thing you’re trying to say shows up. What you should know is that the idea is usually hiding under your brand deck — not in it. And it's worth finding.
That's the work. Moving a message away from sounding like marketing and toward sounding like you — on your website, in your campaigns, and everywhere your brand shows up.
Pull up a chair. Let's find your story.
FEATURED WORK
Brand
EBONY Voices: Standing in the Ashes
Brand
Adidas + Intrsxtn Surf
Year
05/2026
Execution
Editorial + Photoshoot Production
Execution:
Short Documentary Film
Case Study
Year
12/2025
HOW WE CAN WORK TOGETHER
Brand Storytelling
Editorial-style stories for brands, events, destinations, founders, athletes, and campaigns — the kind people actually finish reading.
Marketing Strategy + Execution
Strategy development and consulting, branding and design, creative production, organic and paid social, email & SMS marketing, and 360-degree campaigns.
Event Coverage
Field notes, recaps, interviews, and social/video concepts — editorial coverage and placement that captures why a moment matters, not just that it happened.
Branded Content & Copy
Written features, newsletters, launch copy, campaign language, host reads, commercial scripts, and digital storytelling.
Hosting & Moderation
Panels, fireside chats, interviews, and live conversations that benefit from warmth, humor, and cultural context.
In partnership with: Ninety 94 agency & Urban Genius Entertainment
Meet your new best friend
Hey — I'm Jonathan Giles. I’m based in Atlanta, GA working with brands, teams, and publications worldwide.
I'm a writer and editor — formerly at EBONY, with writing and producing credits across NBC and ABC — and I've spent a career chasing one question: how do people find belonging, especially in the places that don't feel like home?
I don't write, create, or even consult as an observer; I get in it listening, moving, asking the one extra question, and staying until the insight shows up.
I look for real moments that can be shaped into honest stories, with the warmth, nuance, and humor that make room for the truth.
Got a story your brand keeps almost telling?
Let's get it on the page. Book a free intro call, and we'll dig into it together. No pitch deck required.